Ask: How can American Express show NBA fans they have their back with the Amex Jersey Assurance benefit?

Idea: American Express can’t stop your favorite player from being traded but we can help you trade in their jersey. Through a series of vignettes, we showed the pain NBA fans go through when their franchise player gets traded. Thank god Jalen Brunsen is here to stay.

Team: Julie Scelzo / Dierdre Herring / Jen Wang