AMERICAN EXPRESS MEMBER WHEN

Ask: How do we make the American Express card more relevant to the next generation of prospects?

Idea: Our target is always on the move looking for the next best thing. Through TV, OOH, and OLV we put our potential CM’s right in the middle of some of their favorite moments.

Team: Julie Scelzo / Christina Pitstinos / Jess Terlizzi / David Black / Sam Woznica

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