AMERICAN EXPRESS PLATINUM

Ask: How do we make the American Express Platinum Card less Elitest and aspirational and obtainable?

Idea: The American Express Platinum Card is the key to premium experiences that you can share with those you love most. It’s also one hell of a statement piece.

Team: Julie Scelzo / Rebecca Albert / Garam Park / Ariel Elias / Sam Woznica

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NBA JERSEY ASSURANCE

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AMEX BRAND